The social media has changed drastically. We went from traditional media toward the new media, e.g. the world wide web. However, to maintain effective, Public Relations had to change with the social media. In the future they still have too if they still want to be effective in 10 years from now.
If we take a look at this graph, we notice that interest in social media and social networking started to pick up in 2006 and reached their highest point in 2009. Mass communication is changing. In order to be effective, PR has to use the new media for reaching out to all the people.
In the future the line between marketing, PR, management, etc. will become thinner. Every discipline will have an enormous influence on the other. This due to the fact that the communication had reached a higher level.
As technology never will stop changing, so will Public Relations.
This is my last blog post, so I hope you all enjoyed reading my posts.
I like to end with an cartoon about PR.
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