Who could ever imagine that a politician from one party would promote to vote for a politician from another party, his opponent. Nowadays, because of Google ads, it is possible.
Lijst Dedecker, a party from Belgium started to use Google in 2007 for the elections. Bart de Bie, another politician from the party Vlaams Belang promoted on his webpage 2 candidates from the party Lijst Dedecker ( not intentionally of course) . How is this possible? Well, The search engine Google ignores the Google ads, thereby it is possible.
The two candidates that used Google ads for the elections have indicated that they wanted to use their advertisement space on political websites. Therefore, the advertisement of the two candidates have been found an several other political websites from their opponents. A researcher explained that the use of the new medium was more effective in numbers than the traditional leaflets and brochures. The ads of the two candidates were watched 2 million times for approximately 10 dollars a day. The traditional leaflets and brochures could never compete against this new medium.
The example of the Google ads is a good example to explain that PR and the use of the internet are very effective in comparison with the traditional media. It is not so expensive and very easy to use. Notice that this example have nothing to do with the outcome of the elections. It only explains that the use of the new medium is more effective in ratings.
Do you think that PR in the traditional media eventually will disappear in political campaigns?
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