zaterdag 13 november 2010

The use of the tool, television

Television, discoverd after the radio, one of the most famous tools that people use on a daily basis.
As the television was discovered, one the main purposes ( intentionally or unitentionally) was to inform people about what was going on in the world, after the television as an entertainment tool. Later on, when the media and television become more dominant or in other words had a greater impact on the world, more people started to make advantages of this tool. Politicans, therefore, used the television for gaining votes, presenting there camagne. They did all the things that they had done before on the radio, the only advantage that television has that radio did not, or still do not have is that with television we can see the person. The question that you can ask yourself at the moment is: ' is it indeed an advantages that we can see the person on the screen?' In my opinion it is like the two sides of a medaillon, it can be good but also bad. With the former I mean that people can easier think with images. Images come easier to our mind and stay longer in our minds. The latter, however, ones you make a bad decision, the people know your name and face. For the moment I am not even talking about the private aspect of the faces-on-screens.
Back tot the television and the aspect of PR here. Like we all know has PR a broad defenition, we can't just give one real declaration. That is the same as PR in television, or Pr and the use of television. It can go so far that we will never be able to discuss all the aspects where Pr has an influence on.
If we take a look at politicians and PR on television, we notice that television brings the statements of the politicians in our living rooms. The news brings the world closer to the people and by doing so the people get to know things about politics too. Just remember life whithout television, would you know as much as you do at the moment about politics? For me, this anwser would be negative. This is just to indicate what an influence television can have on us. Therefore, politicians use peruasion techniques to gain votes. Most of the time we are unaware of these persuasion techniques.

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