Earlier this day I was reading an article from Johan Op De Beeck about Berlusconi. Johan Op De Beeck is a ‘famous’ person in Belgium because he accomplished a lot of things in the media. He was an newscaster of the public television and later he started his own media company. This are just some examples of all the things he has accomplished.
The article that he wrote about Berlusconi was interesting to read because the article is giving us an idea how keen Berlusconi is an his image.
Berlusconi approved of making a documentary about himself and his relations with AC Milan. During the documentary Berlusconi, who acted most of the times smoothly , charming and visionary, sometimes lost his mask and showed that he was cast out a different mould. After a couple of months, when the documentary was edited, the documentary was send to Italy. A few weeks later, the documentary was send back and surprisingly all the scenes where Berlusconi appeared were replaced with new scenes. However, the scenes were replaced, the verbal aspects wasn’t changed at all. For example the scene in the stand were Berlusconi took place next to two politicians was replaced with the scene that Berlusconi took place next to two children. His two bodyguards who didn’t left his side for a second, were vanished in the documentary. Although the scenes were different, the content and the spoken words were totally the same. This gives us a perfect impression how Berlusconi deals with the media. The documentary, the new version of it, was published in countries all over the world except in Italy itself. 
I give you the example of Berlusconi but know that many politicians use the same strategy to maintain their image. How do you feel about this example? Do you feel that you will be misguided if you looked at this documentary?
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