Reputation management

Reputation management: the new face of corporate public relations is an article written by James G. Hutton, Michael,B. Goodman, Jill B. Alexander and Christina M. Genest. This article didn’t found a correlation between reputation and overall spending on corporate communication activities, but it did fount some interesting correlations between reputation and specific categories of spending.

I will talk now about reputation management because as well in politics as in public relations it is very important to maintain a good image and reputation.

The study they did was primarily focused on the relationship between corporations’ reputations and the companies spending on corporate communication activities. There was a survey to be filled in followed by three follow-up waves of communication that were administered: a postcard reminder, a second survey form, and a phone-call. The term corporate communication was defined in the study as the overall internal/external communication function of the organization ( sometimes also called public relation in some organizations).

The results showed that the most common functions included in corporate communications budgets were media relations (96%), followed by crisis communication (86%) and PR agency (85%).

 Furthermore, Managing reputation occupied the leading role among the corporate communications departments who responded to the survey, followed by managing image.

These results show u how much attention goes to image and reputation and how important they actually are for an organization and company.

Do you think that this will be the same case in politics?