PR 2.0

When I was reading all my blog messages, I noticed that I never have given a good definition about PR. I took it for granted that everybody knows what PR is, in what it involves. Although  recapitulating Pr is not that easy, I will try to do my best.

Surfing on the web in my search for a definition, ( which was not easy), I came on the wikipedia page. Wiki says that PR is the mutual understanding between organisations and their audience. To gain this mutual understanding they use intern and extern communication to inform their audience or to influence them. This by tekst, ads, publicity and promotions. The main goal of PR is not production, but construct a good image.

I think that all the things were PR is standing for are mentioned here above. Having a good image is one of the most important things at the moment. No good image equals on no good business, this due the fact that you will not buy a product from a company that is having problems.

I have choisen PR 2.0 as my title because I think it was quit interesting what wikipedia had to say about it. Nowadays, the 21 century, internet is one of the most powerful things. The last 10 years the internet has rasing to an unknown power. Therefore PR is at the moment also very present on the internet. PR 2.0 represents the PR on the internet. The name comes from the well known web 2.0 term.

I thought is was interesting that they had given a name for this kind of PR. I am saying this kind of PR, can we  see PR as different levels of things? Can we distinguish?

In my opinion we can. Although PR presents always the same goals or outcomes, either they will be negative or positive, it uses always a different form to attract the attention of the audience. There is a differents between PR in politics, PR in companies, PR for schools, country's. Just name it, there PR approach will always be different.

Do you think we can distinguish in PR?